For: Bigeye Agency
Role: Art Director and Designer

For organic sugar brand Florida Crystals—farming 190,000 acres and committed to regenerative agriculture—the agency delivered a full-funnel solution combining consumer insights, brand strategy, creative asset development, website redesign, and programmatic/CTV advertising. Targeting “Impressionable Trendies” and “Quality‐Seeking Experimenters,” we elevated the brand narrative around sustainable farming, integrated seasonal campaigns and digital media buys, and drove measurable gains in awareness and online conversion over a number of years.