For: Bigeye Agency
Role: Art Direction and Design
Creative Director: Seth Segura

For the annual industry-defining marketplace Coverings—North America’s largest ceramic-tile and natural-stone show, featuring nearly 25,000 professionals and over 1,000 exhibitors—the agency revitalised the brand to reverse post-pandemic attendance decline. We developed a modern identity featuring minimalist design, vibrant typography, and bold messaging inspired by museum-worthy exhibits, along with a new brand pattern symbolising water, clay, earth and heat. The result: record-breaking attendee and exhibitor turn-out, transforming the event from industry standard into a must-attend phenomenon.