This project delivered a focused brand refresh for Shaka Donuts, building a cohesive visual system that modernized and unified the company’s identity across physical and promotional touchpoints. The updated look centered on the illustrated Shaka donut character and a clean black-and-white foundation accented with selective color, applied consistently to packaging, stickers, business cards, gift cards, and storefront signage. The refreshed collateral strengthens brand recognition, sharpens the in-store experience, and establishes a flexible visual kit that supports Shaka Donuts’ growth and future marketing needs.