Rhett Withey | Visual Designer | Orlando, FL

Winter Park Smiles


Winter Park Smiles

A branding project

Winter Park Smiles is an established dentistry office in Winter Park, Florida. The founding partners of the office retired and a new doctor took over the practice. The change in leadership provided a great opportunity to refresh the branding of the practice.

Developed at BIGEYE with creative direction by Seth Segura.


New stationery elements were created that included business cards, letterheads, and appointment reminder cards.

letterhead mockup.jpg

A new website was also needed as part of the redesign. The site had to be simple and easy to use for a variety of users technological skill level but still be informative and intuitive enough to engage the users.

wps_site example.jpg

“This client was extremely happy with the results and I’m grateful to have worked on refreshing this classic Winter Park brand.” - Rhett