For: Bigeye Agency
Role: Art Direction and Design
Creative Director: Seth Segura

When acquired by new owners, what was once a modest dog-supplement line transformed into a full-blown pet-wellness contender — thanks to a research-backed relaunch that reimagined everything from packaging to performance marketing. We dug into pet-owner insights to guide a complete brand refresh: fresh packaging design, naming, Shopify build, Amazon optimization, influencer and paid-social campaigns (with dozens of Meta ad variations), TV and video production, and full supply-chain coordination with manufacturers and printers. The result: a seamless omnichannel presence that turned an inherited product into a category-ready competitor — with strong sales by day one and a framework for sustained market leadership.