The First Academy
A Promotional Campaign
The "Rise" campaign for The First Academy was developed to help raise funds to build a new field house gymnasium. The campaign needed to be exciting, contemporary, and ultimately fulfill the goal of raising funds necessary to build this state-of-the-art sports facility on their campus.
Along with the "Rise" campaign, The First Academy also needed an ongoing brand mark for their athletic boosters. The Royal Nation Fund is a logo that can live alongside the school's master brand as well as live on its own accords.
Developed at BIGEYE with additional creative direction by Seth Segura.