The First Academy
A Promotional Campaign
The "Rise" campaign for The First Academy was developed to help raise funds to build a new field house gymnasium. The campaign needed to be exciting, contemporary, and ultimately fulfill the goal of raising funds necessary to build this state-of-the-art sports facility on their campus.
Developed at BIGEYE with creative direction by Seth Segura.
Along with the "Rise" campaign, The First Academy also needed an ongoing brand mark for their athletic boosters. The Royal Nation Fund is a logo that can live alongside the school's master brand as well as live on its own accords.