An integrated Campaign
ProfitSword was looking to redesign their website and at the same time launch an advertising campaign to bring in new customers and stand out in their field. Magazine ads, direct mailers, and even a trade show booth were utilized to execute this marketing effort.
I originally designed this campaign as an additional fun concept that I never expected to get approved by the client. I wanted to play off their existing branding and create “the ProfitSword team.” My creative director, Seth, named it “Squad Goals.”
The client instantly fell in love with the campaign at the pitch meeting and it’s been a tremendous success ProfitSword and BIGEYE alike.
Developed at BIGEYE with creative direction by Seth Segura.
After a successful launch and seeing impressive results after the first year, ProfitSword was looking for the next iteration of the “Squad Goals” campaign. This 2018 campaign saw refreshed typography and model images used with a more dramatic effect.