Rhett Withey | Visual Designer | Orlando, FL
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Milky Madness Basketball

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Milky Madness Basketball Tournament

A Branding project

The Milky Madness Tournament is an annual 3-on-3 basketball tournament held in Orlando, FL to honor the memory Davis “Milky” Harper and raise money for the Davis Harper Memorial Fund.

DEVELOPED AT BIGEYE WITH CREATIVE DIRECTION BY SETH SEGURA.

 
 
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Approach

The client wanted a unique logo that was fun and energetic and that also played off the “Milky” nickname. The client requested a logo with a timeless appeal and that had a classic look that wouldn’t be quickly outdated.

 
 
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Other collateral pieces were created to help the Milky Madness Tournament and brand succeed. The inaugural tournament registered 28 teams!

 
 
Photo: Lucy Maceish / www.lucymacleishphotography.com

Photo: Lucy Maceish / www.lucymacleishphotography.com

 
 

“Basketball is one of my favorite sports and having the opportunity to design a logo for a local tournament was really exciting. It was also an honor that this branding would serve as the look for the Davis “Milky” Harper Memorial Fund.” - Rhett