GoNoodle recently launched a new educational channel featuring their hip-hop group, Blazer Fresh. To get the word out, GoNoodle partnered with BIGEYE to create a one of a kind promotional package and integrated campaign.
The campaign featured numerous parts. An initial direct mail piece, email newsletters, an exciting Blazer Fresh promo box mailed to select clients, and a website.
Email newsletters also contained instructions on how to win a Blazer Fresh concert at a school in their community by interacting with the promo box that was being sent out.
Additional creative direction by Seth Segura