A Branding Project
ARCHIVE Oxford is a brand new student housing development in Oxford, Mississippi for the students at Ole Miss.
For this campaign we wanted to lean on the rich literary history of the area as well as create a vintage-feeling experience in a new modern setting that is exciting and different for potential residents.
Oxford, Mississippi is an “old soul” of a town and the newest student housing development, ARCHIVE Oxford needed a campaign to match that feeling.
Old photography slides, flannel patterns, vintage photography of campus legends, and a vintage typeface helped pull it all together.
The colors of Ole Miss were infused with colors from the surrounding nature on campus and brought into the campaign to complement each other.